Brand historySince its launch in 1968, family-run Etro has established itself as the style set's go-to for bold, boho-luxe looks. The Italian house is adored for its colorful yet classic designs - think breezy silk and cotton pieces in a riot of rainbow-hued prints. Creative, experimental and visionary, the Milan-based brand boasts a history of innovation and success. Founded when Gimmo Etro launched a production of prestigious fabrics, the Etro family have gained world-wide renown for their colourful textiles, accessories, fragrances and clothing. The brand’s inimitable style blends a bold myriad of prints and colours with classic tailoring, imbuing each look with an eclectic bohemian aesthetic.